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Title:
Building IBM EMM based campaigns into your Digital Experience
Stream:
Digital Experience (4)
Speakers:
Rob Enright
Abstract:
Do your IBM Exceptional Digital Experience sites meet the needs of your site visitors and customers? IBM Exceptional Digital Experience Solution software, combined with analytics from IBM's Enterprise Market Management (EMM) solutions keeps IBM WebSphere Portal and IBM Web Content Manager site owners continuously "in tune" with real-time results that present site traffic patterns and inline ability to take action on the results. Attend this session to learn how to use IBM WebSphere Portal's content targeting editor, active site analytics framework services, metadata tags, campaign management, and more to enable real-time analytics integration and optimize content delivery, use site analytics overlay pages, and take action on the results.
Download:
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Bio:
Rob Enright:
Rob Enright is a member of the IBM Digital Experience Software product management team where he helps provide the vision and strategy. He has a deep understanding of how businesses can utilise web technologies to improve user experiences and is a frequent speaker at both the Exceptional Digital Experience and Connect Conferences.
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