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Title:
Enhanced Customer Service with Mobile and Real-time Decisions
Stream:
Business Process Management (4)
Speakers:
Gerry Baird
Abstract:
Mobile opens up new ways for us to engage with our customers, but our ability to take advantage of these technologies can be limited by our internal systems. The ability of enterprise systems to detect, decide and act in realtime can ultimately limit the services we can offer to our customers.
This session will show how decision management, combining event detection and business rules can provide enhanced customer service and increased business agility. We will discuss the capabilities needed to make our systems context aware and demonstrate an example mobile service that makes use of this awareness to improve customer experience.
This session will show how decision management, combining event detection and business rules can provide enhanced customer service and increased business agility. We will discuss the capabilities needed to make our systems context aware and demonstrate an example mobile service that makes use of this awareness to improve customer experience.
Download:
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Bio:
Gerry Baird:
Gerry Baird is an IBM Consulting IT Specialist in the Business Process Management (BPM) group. Gerry focuses on the use of BPM and Decision Management technology to improve business agility and efficiency. He has 6 years experience of in this area and 20 years in IT.
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